Pure gold is a distinct warm gold colour. It is measured in Carats or Karats as the Americans would spell it. The highest carat recognised is 24 carat and the higher the carat the more superior the quality of the gold.
Gold, however, is available in an array of colours. Gold is an alloy and when you mix two alloys together, such as gold and copper, the colour changes. These items of jewellery are known as coloured carat alloys. Varying shades include yellow through to pink and even red. The greater the amount of the different alloy that is added to the original gold, lowers its quality and hence its market value.
When individuals opt to buy gold for their bridal jewellery, white gold is a popular and fashionable alternative to the traditional yellow gold, silver or platinum. White gold is formed when either nickel or palladium alloys are added which bleach the original yellow colour to white. White gold is still measured in carats but is only available up to 21 carats. However, whatever gold you do choose should be based on your personal taste as you are the one having to wear it!
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