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Why buy gold?

Gold as the best store of wealth
As we enter a period of monetary instability with Banks and even Governments struggling to meet their financial responsibilities, people are actively looking for safe havens for their savings. Gold has been seen as the safest store of wealth for 1000's of years. It has been used as a safe haven against any economic, political, social or currency-based crises. When you buy gold you are investing in a tangible product unlike stocks & shares and paper money, which only have a notional value.
“Paper money eventually returns to its intrinsic value ---- zero.”
Voltaire (1694-1778)
The Price of Gold
Looking at the price of gold today, you might think that because it is ten times as expensive as it was in the 1970's, it has reached a peak and is now expensive. However there is a problem with this view. The £Pound or $Dollar can not buy what they did 30 years ago. Other methods of measurement show that Gold is in fact far cheaper than it has been for decades and that it is so undervalued relative to paper money, such as the $ and £, that the price of gold is ready to soar higher than ever.
Gold Made Simple makes the process of investing in gold simple in a secure and convenient way. Our aim is to make investment in gold simple and accessible to all investors. We want to demystify the process and make the markets simple and easy to understand.